Industry professionals join forces to launch Scottish Events and Festivals Association

SEFAThe Scottish events industry is to benefit from its first official membership organisation, dedicated to representing the organisers, promoters and suppliers within the sector throughout Scotland and the UK.

The Scottish Events and Festivals Association (SEFA) will be the official trade body in Scotland – it aims to promote the industry and air its views to ensure a sustainable events industry north of the border.

MCL is one of SEFA’s originating members. Its senior conference and live event account manager, Chris Lawson explained: “I am massively passionate about the events industry and the job I do. However, there isn’t an events association that is dedicated to Scotland.

“The whole idea is to create one singular voice for the Scottish market – an organisation that has transparency and integrity at its core.  An organisation ran by passionate professionals, for passionate professionals who care about the sector, and its future. “

The SEFA board is made up of representatives from Prestige Scotland, Edinburgh Corn Exchange, MCL, Diamond Event Services, Dundas and Wilson, Sheraton Edinburgh and Edinburgh Napier University.

Lawson added: “The association is very much in its infancy. We are trying to build the membership. In its first year membership will be free, and we hope to host three years in year one. At the end of the year, if we have proven ourselves, then we’ll charge people to become members.”

SEFA’S objectives are to promote professionalism and best practice in the industry, in addition to providing support, advice and information for those working in the sector.  The association will support its members by promoting their businesses and interests across the UK sector and it hopes to be the first port-of-call for anyone wishing to source local suppliers if organising an event in Scotland.

SEFA’s key activities will include the creation of a supplier database and a programme of events, seminars and networking functions. It also plans to lobby on behalf of the industry on key issues to ensure that festivals and events in Scotland are represented.