DATE Green Events Code

It’s a DATE for the Green Events Code: Free to use assessment tool launches

A free-to-use, simple tool kit that will help local authorities to assess an event’s community, accessibility, and environmental sustainability impacts has been launched.

Called Donut Assessment Tool for Events or DATE for short, the new tool kit is the result of partnership working.

Vision: 2025, supported by Julie’s Bicycle, has partnered with Cheltenham Festivals and Cheltenham Borough Council to develop the resource.

Vision: 2025 worked alongside DATE’s designer, academic and industry consultant Andrew Lansley to embed the Green Events Code within the tool, which also draws on best practices such as Attitude is Everything’s Live Events Access Charter. These elements were combined with a project assessment tool used by Cheltenham Borough Council, and then redeveloped from the ground up to create DATE.

All this was made possible by Cheltenham Festivals which provided Lansley with a highly networked and sustainability-focussed environment that facilitated and enabled the project’s completion.

Cheltenham Festivals also worked alongside Cheltenham Borough Council as part of the latter’s Cheltenham Zero partnership, which focuses on achieving sustainability goals across the community.

This collaborative work will offer support to local authorities measuring the impacts of events. The tool provides an accessible, free-to-use, off-the-shelf solution for local authorities and other organisations to gain attain a better understanding of their events’ commitment and practices in key areas of accessibility and sustainability impact.

Throughout 2023, Vision:2025 will work with a pilot group of local authorities across the UK to trial the Green Events Code to develop an understanding of how it can be implemented to best effect in practice for outdoor events across areas such as policy, and assessment for site permissions and tenders.

Chris Johnson, chair of Vision: 2025, said: “DATE is easy to use for events and local authorities who are not experts on measuring impacts. It’s exactly what the industry needs to take first steps (or further steps) in understanding impacts at scale, without cost burden. The inputs required are within the ability and capacity of even small voluntary run events, and the picture it provides to those making assessments is clear and simple to understand.”

Lansley said: “It’s been great to help these organisations collaborate over the past year, with the sole aim of producing something for the benefit of the industry, without a commercial agenda. The potential positive impact of DATE across the events sector is very exciting indeed. This free-to-use toolkit will make a genuine difference across our whole industry and feels like a dream come true.”

Ali Mawle, co-chief executive officer of Cheltenham Festivals, said: “Cheltenham Festivals is committed to widening participation in and access to the arts both now and in the future. Accessibility and sustainability are at the heart of that. We hope that the DATE toolkit will enable us as a cultural sector to make significant strides towards meeting mutual commitments to our communities and environments.”

Vision: 2025 and Lansley will work together with other partners, including Manchester City Council, through 2023 to explore how the tool and Green Events Code can provide workable solutions across a range of uses and contexts.

Vision: 2025 is currently gathering expressions of interest from local authorities to take part in the Green Events Code testing phase. To express interest, click here.