Jam and Slice produce Windows 8 launch at Bluewater

Windows 8 enlisted social mobile agency Jam, experiential and events specialist Slice and digital out of home network provider RAM Vision to entertain shoppers in a “fast and fun” way with a new campaign at Bluewater Shopping Centre.

The event, which took place from November 2-4, promotes the newest Windows 8 product at one of the largest retail destinations in Europe. For Microsoft’s launch of Windows 8, the strapline “fast and fun” has been adopted to reflect the qualities of the new software.

To demonstrate, members of the public took to a giant slide, specially designed and erected by Slice on the main stairwell of the Glow Plaza. Photos of participants were shared through an innovative custom built platform, taking images in real time and shared via mobile into Facebook and Twitter. They were then beamed onto RAM Vision’s iconic 21 square metre indoor LED screen to shoppers in the Glow Bluewater Plaza.

Jam concepted the campaign, designed to create a viral reach well beyond the live activity, building a platform which took the campaign photos, printed them for participants to take away, and pushed them to digital, mobile and social channels to amplify the experience.

Katie Graham, client services director at Jam, explained: “Microsoft’s newest campaign encourages the public to do something ‘fast and fun’ and what could fit the bill better than a giant slide? The activation itself is designed with social mobile at its core. Reach can be amplified through the big screen, broadcasting to the whole centre.”