JBM Music – organiser of Reggae Land – has announced the launch of Electric Paradise, an open-air festival experience at Milton Keynes’s National Bowl on August 8.

Electric Paradise will welcome up to 50,000 attendees to the bowl’s natural amphitheatre where ticketholders can expect high-spec production, premium sound and large-scale staging with a carefully curated cross-generational lineup.

JBM Music hopes Electric Paradise will be a a long-term festival concept that will become an essential date on the annual festival calendar for years to come.

Jorge Meehan and Brian Murphy (pictured), directors of JBM Music, said: “This event is about celebrating timeless music that brings people together – disco, funk, soul and house have shaped generations of culture and continue to unite audiences on dancefloors around the world. From day one, our vision has been to create a world-class experience that honours the legacy of these sounds while delivering the energy, production and atmosphere of a major modern festival. Launching the first edition is just the beginning, and we’re committed to growing this into a landmark annual event.”