Jean Genie campaign to tour nationwide shopping centres

BWP Group has teamed up with Capital Shopping Centres for a Jean Genie campaign that will tour 10 shopping centres around the UK with Look magazine.

The Jean Genie event aims to provide shoppers with the chance to find the perfect pair of jeans by signing up for a free 30-minute styling session in their local shopping centre, using a selection of denim from the retailers. Bespoke styling pods will be branded within the chosen centres, alongside pop up banners and posters.

Promotional activity will take place before and during the campaign to encourage potential shoppers to book styling sessions online or drop in on the day for a consultation.  The campaign is running until early May.

The partnership with LOOK includes a double page spread that will kick start the campaign, followed by weekly support for a further three weeks in its fashion pages to promote the event to a nationwide audience and increase the profile of the activity