Jim Beam enters music sponsorship market

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Red Stag by Jim Beam is to sponsor indie music night Propaganda, supporting Bloc Party and a Bombay Bicycle Club DJ Tour.

Red Stag will organise a Red Stag balloon drop in each city centre location – London, Oxford, Sheffield, Leeds, Glasgow, Newcastle and Birmingham – offering special prizes to anyone who finds a balloon.

Bloc Party will begin their tour of O2 Academy venues on May 11. Bombay Bicycle Club will play two dates in June.