Keith Prowse to host Jaeger style guide event

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Keith Prowse will host a corporate shopping event in conjunction with British fashion label Jaeger on October 18, 2012. The event will be held at Jaeger’s flagship store on Regent Street, London, and will mark the launch of a style guide for some of the most fashionable dates in the 2013 sporting calendar.

As official hospitality providers at major UK sporting and cultural events, Keith Prowse will work with Jaeger to deliver a salon show presenting the brand’s key looks from the Autumn/Winter 2012 collection. Representatives from Jaeger will also be on hand to offer style advice for upcoming fashion-centred events including Wimbledon, Henley Royal Regatta and Audi International Polo.

The evening will begin with a drinks reception at 6.30pm and, once the salon show draws to a close, guests will have the opportunity to enjoy shopping, drinks and canapés in the store, which will be closed especially for the evening. An exclusive promotion will be available to attendees on the night as well as a prize draw for Keith Prowse hospitality packages.

Ted Walker, head of marketing, Keith Prowse, commented: “We’re delighted to be working with such a high profile brand as Jaeger to deliver this event. With its strong British heritage, Jaeger is best placed to guide customers on what they should wear at quintessential British events such as the Polo or Henley. We aim to build on our visibility within corporate organisations, with attendees including personal assistants, event organisers and Keith Prowse clients.”