An aerial shot of the campsite at Kendal Calling

Kendal Calling reveals new sustainability plans and launches Flappy Tent game to raise awareness

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Kendal Calling has revealed the latest additions to its sustainability programme. Leave Nothing But Memories celebrated positive results in 2022 with year one of the campaign seeing 98.02 per cent of tents taken home. This summer, the festival wants to do even more and is calling on its festivalgoers to join forces to minimise their environmental impact at its home, Lowther Deer Park.

Gamers assemble! Kendal Calling has launched Flappy Tent, the new game designed to raise awareness of the impact of leaving behind tents and litter at festivals.

So what is Flappy Tent? Picture this – it’s the day after the festival and 284 festival fans have sadly left their tents behind! Grrr, now the tents have come loose and are flying across Cumbria and the North West! Help Kes the Kestrel take to the skies and carry the tents to landfill where they will take up to 500 years to decompose. Well, what else did you think happens to abandoned tents? To drive home this important message, Kendal is giving the first person to get to 50,000 on score a £200 bar tab to spend at the festival.

In 2022, Kendal Calling witnessed a reduction in tent wastage with only 284 tents left behind, a staggering 91.4 per cent decrease compared to 2019. This achievement can be attributed to the festival’s environmental efforts and the Leave Nothing But Memories campaign which led to receiving a prestigious Live Green Award nomination with The Live Awards 2022. This year, Kendal Calling wants to see even more of an improvement on this already incredible statistic.

Andy Smith, co-founder of Kendal Calling, said: “Last year our fantastic audience really took to heart our appeal to leave Lowther Deer Park like we found it. A staggering 91.4 per cent reduction in abandoned tents was quite something to behold, but we don’t want to rest on our laurels. Together with our friends in Japan Takekiyo and Hiroaki San (who manage the band Taffy) we’ve developed Flappy Tent. Foremost it’s a reminder of what happens to rubbish once it’s out of your eyesight, but it’s also an opportunity to win a weekend’s free beer at the festival – what’s not to love? My highest score is 31,000 – best of luck!”

Ahead of Kendal Calling, here are just some of the wide ranging sustainability initiatives which will be rolled out across the site –

  • To keep campsites clean throughout the festival, Kendal is encouraging festivalgoers to tidy their camps before heading into the arena and there’ll be a new Campsite Crew on hand to help festivalgoers keep the campsites as clean as possible.
  • Waste and recycling points have increased by 200 per cent to make it even easier to recycle and reduce the amount of waste taken to landfill this year.
  • The decor team will be focused on reusing and recycling prior festival materials rather than using brand new products. When new materials are required, the emphasis is on renting goods as close to the festival site as possible, and on using sustainable materials, and incorporating local artisans wherever possible.
  • This year, the festival has an overall goal of reducing fuel usage from 2022 by 15-20 per cent. To achieve this, a power manager has been employed to actively work with stakeholders in advance and onsite to ensure they are being as efficient as possible with energy use.
  • The festival is increasing use of solar, battery and load on demand solutions, especially during longer build and break periods, and is using efficient LED lighting solutions wherever possible across the site.
  • Single use plastic is banned on site so all drinks will be served in recycled or compostable cups. This saves up to a tonne of carbon emissions every 10,000 cups saved!
  • All food traders have committed to serving at least one vegetarian/vegan meal. They have also been encouraged to use local produce where possible! Vegetarian meals contribute 2.5 x less carbon emissions than those with meat.
  • Ten per cent of global greenhouse gases comes from food that is produced, but not eaten! To further reduce food waste, Kendal is working with organisations like Open Kitchen MCR which can put it to good use and avoid it going to landfill.
  • With the Lowther Re-wilding Project, Kendal will be planting a tree for every ticket sold.

These steps will be supported by a large sustainability department. With more than 20 members of staff focused on studying and supporting the behavioural change in audience, sponsors and traders across the weekend – and helping to quantify real stats and results to help improve for years to come.