Lime Venue Portfolio engage agencies and welcome 30 per cent increase in enquiries

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Lime Venue Portfolio (LVP) is delighted with the results produced during the latest roll out of its Impact Week sales mission.

The Impact Week initiative engages Lime Venue Portfolio’s sales team with as many corporate and agency customers as possible around the UK.

Taking place at the end of the last quarter, 46 members of LVP conducted 193 show rounds and visited 673 existing and new clients. This created 67 high quality enquiry leads and secured 62 site visits. As a result of this customer-focused sales activity, the collection reported a significant increase of converted sales – over 50 per cent more than an average week and a 30 per cent increase in enquiry levels. The initiative also drove a 45 per cent year on year uplift in visitors to the Lime Venue Portfolio website.

Impact Week comprised five days of sales activity targeting the country by regions: the South West and Wales, South East and London and the North West, Midlands and Scotland. During this period over 12,000 contacts were approached through e-shots, telephone calls and visits, generating significant enquiries.

Directed by Jo Austin, head of sales, LVP, said: “I am delighted with the results of Impact Week. We are strong advocates of face to face meetings, and this sales exercise highlighted the importance of its value: we strengthened the bond with our clients, recognised their needs, and are now more familiar with their event requirements and time scales.

“It was also good to see that unusual venues and sporting stadia are very much on the planners’ agenda and to have the opportunity to highlight all that is truly unique about our collection of venues and our offerings in London during the Games.”