Live Experience seminar programme announced

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LiveExperienceSpeakers from London 2012, Sense, RPM and Mission will be educating and informing visitors at UBM’s Live Experience when they take to the floor in an education programme designed to share insight and practical advice.

The organisers of Live Experience, which takes place from March 19-21 at London’s ExCeL, have announced the seminar programme to be presented in two show theatres, the Live Experience Theatre and the Brand Activation Arena.

The sports industry will be represented in the Live Experience Theatre with keynote speaker Piers Shepperd, director of Wonder Works Limited and former technical director for the London 2012 opening ceremony, sharing his insights about “the greatest show on Earth”. Specifically, he will talk about how to ensure success by managing unknowns, scaling up to deliver a mega production and how to get the best out of your contractors.

On March 20, a panel debate “What’s next? Health and safety after London 2012” chaired by Andy Lenthall, general manager at PSA, looks at new regulations that have been put in place after the Games, how health and safety standards have changed for temporary structures and gives practical advice on ensuring your health and safety standards are up-to-date.

On March 21, a panel including Paul Pike from Intelligent Venue Solutions, Denzil Thomas from Billington Cartmell Music and Laura Moody from Blondefish share their insights about how RFID and NFC can enhance an event, establishing better connections between brands and their consumers throughout the year.

In the Brand Activation Arena, on March 19, Sense gives an insight into how its clients BSkyB and Coca-Cola use experiential marketing in contrasting ways to fulfil brand objectives, sharing opinions of how greater sophistication in evaluation and measurement is driving exponential growth in the UK experiential marketing industry. And on March 21, Rory Sloan and Tim Jones from RPM give practical advice on how to convert inspiration into ideas of value, arguing that there is no such thing as original ideas, only original application.

James Samuel, event director for Live Experience and International Confex explained: “The exhibition looks at all aspects of live event production from contingency planning to the latest technology and from the place of live events in the third sector to looking at the flagship productions on the horizon for 2014. The panels of experts and high profile keynote speaker presentations reflect the sensational year that the industry has just seen to ensure that we are working together to capitalise on the legacy.”