Liverpool Calling

Liverpool to host Eurovision legacy conference – Liverpool Calling

A day dedicated to exploring what is being hailed as one of the most successful Eurovision host city programmes ever is taking place in Liverpool next month.

On October 26, Liverpool Calling will take over ACC Liverpool, bringing together for the first time many of the teams that curated and delivered the Eurovision Song Contest

The free event will see the exclusive reveal of the initial Eurovision impact figures – including:

  • The amount of money generated for the city
  • Official visitor figures
  • The numbers Involved in all elements of the host city programme – from the Eurovison Village right through to the community and engagement programmes
  • Cultural diplomacy – how did it make people feel about Liverpool and the UK.

The morning will be hosted by broadcaster and journalist Daniel Rosney and presenter Ngunan Adamu. Headline speakers in the morning will include: Culture Liverpool director Claire McColgan, CBE; the BBC’s company secretary and chief of staff Phil Harrold; and Professor Matt Ashton, Liverpool’s director of public health.

The afternoon will be dedicated to hearing first-hand from some of the key figures behind the entire host city programme – the biggest of its kind – gaining an insight into the complexities of staging a global event on behalf of a country at war, in just a matter of months.

Headline speakers for the afternoon will include: managing director Eurovision 2023 Martin Green, CBE; CEO of Visit Britain Patricia Yates; music marketing lead at Tik Tok Europe, Africa and Middle East Maria Panayi; board director at CIPR, Hayley James, and StandOut magazine’s editor Caroline Clift.

Breakout sessions will focus on different aspects of Liverpool’s Eurovision experience and evaluation including:

  • Operational delivery
  • Public health and wellbeing impact
  • Cultural programming and diplomacy
  • Education and community impact
  • Funding
  • Visitor Economy
  • The Impact of Major Events on Cities
  • PR and communications

And of course, there will be a touch of that Eurovision sparkle throughout the event with music performances.

Liverpool Calling is aimed at everyone – those interested in finding out more about staging major events – whether they’re students or already in the industry, professionals who want to hear best practice examples relating to their specialty, organisations who want tips on how to fund or access funding for events, volunteers who played a part in the two weeks, and maybe even Eurovision fans who want a behind-the-scenes glimpse at how unique showcase continuously grabbed the headlines.

The day is separated in to two parts – the morning will focus on impact and evaluation, and the afternoon will shine a spotlight on the expert panel sessions. Those interested can attend the full day, or just choose the morning or afternoon timeslots.

Councillor Harry Doyle, Liverpool City Council’s Cabinet Member for Culture, said: “Despite Eurovision taking place more than four months ago, I don’t think a day goes by when someone doesn’t raise the subject with me.

“It was undoubtedly a milestone moment for the city and ‘Liverpool Calling’ is the chance to find out what it really meant to the city in terms of its impact. We are expecting big numbers – it exceeded all our expectations and we know we have unapologetically set the bar incredibly high for future Eurovisions.

“It will also be amazing to see most of Team Eurovision reunited for the first time since May and actually hear in person people’s experiences. It’s an opportune chance for us to learn as we always should in this industry – what can we do better or differently – and bring that learning to future events. It promises to be a fascinating day and I can’t wait to relive this city’s unique, bonkers, wonderful Eurovision journey.”

If you would like to attend the event, register here.