London-on-Water relaunched as London Yacht Show

The London On Water Boat Show has been relaunched as London Yacht Show and will take place on water at St Katharine Docks, May 8-12.

Previously known as London On-Water Boat Show, the renamed London Yacht Show will fill the requirement for manufacturers and dealers who attract high end net-worth customers. The event will deliver a platform to showcase their models, on water, in the city of London.

St Katharine Docks will host two floating villages with full size event marquees including a Platinum Pavilion, featuring luxury yachting and lifestyle products and a Monument marquee, featuring marine “toys” and boating accessories.

The Docks’ Marble Quay will also feature a parade of super cars, bikes, trailer boats and VIP ticket holders can also enjoy a floating Champagne bar; in addition to a VIP Lounge and concierge service.

Announcing the newly branded event, which will have a primary focus on luxury lifestyle, Andrew Williams, president, Maritime, Informa Global Exhibitions, said: “Since we acquired this event at the end of 2018, we have worked to understand the needs of the event’s exhibitors and have consequently taken the decision that we needed to relaunch this event with a brand-new focus on luxury lifestyle yachting and boating, complemented by luxury brands.”

The Yacht show market is not new to the Informa business which has a portfolio of maritime events including the Monaco Yacht Show in Europe as well as the Fort Lauderdale International Boat Show and the upcoming Miami Yacht Show.

Williams added: “St Katharine Docks is perfect for such an event and we will continue to work with this iconic setting which is steeped in heritage and truly unique.

“In addition, we are delighted that our new partnership with British Marine, the UK’s trade association for the leisure, superyacht and small commercial marine industry and organisers of Southampton Boat Show, is firmly cemented and they support the relaunch of this new event.”

Commenting on the partnership, Lesley Robinson, CEO of British Marine, commented: “This alliance will deepen the show’s ties to the UK yachting and boating industry and enable key partners, from yacht builders and brokers to luxury goods manufacturers, to participate in shaping the development and growth of London Yacht Show in the future.”

As part of its relaunch, London Yacht Show will open on the Wednesday for a VIP Elite function and press afternoon which will give guests the opportunity to preview more than 60 yachts and boats on display.