London Pride to be organised by LLCP as plans are outlined for six-day event

LondonPrideLondon Pride is to be organised by London LGBT + Community Pride (LLCP). Boris Johnson announced the contract award, which will see the non-profit community-based organisation develop the six-day event.

London LGBT + Community Pride has been offered a £500,000 grant over five years, to stage the event in 2013 and develop it over five years. Waiving the fee to use Trafalgar Square, plus assistance from a Greater London Authority events officer, will bring the total value of support to around £650,000.

The Mayor of London Boris Johnson said: “London Pride celebrations are one of the biggest and most high profile events in our city’s cultural calendar. They are enormously popular and underpin London’s status as one of the best cities in the world for LGBT people, who make an enormous contribution to the social and economic life of the capital. With a new partner, strongly rooted in the community, our ambition is to see a successful event that is sustainable in the longer term. London LGBT + Community Pride will be announcing more details about its plans for this year’s Pride celebrations in due course.”

Speaking on behalf of the LCCP, Michael Salter, added: “We have five months to raise the funding required, finalise plans and make our vision a reality. We’ve already begun working with community groups and sponsors and now we are looking for motivated individuals to get involved and join the small army of volunteers that are essential to making Pride a roaring success. We are a Community Interest Company (CIC), which means any surplus made can only be used to support the event in future years or donated to LGBT+ organisations and we hope this will appeal to potential sponsors.”

London Pride will take place from June 25-30 and will carry the theme Pride: Celebrating Our Achievements Together to mark the four decades of London Pride.

LCCP says that it has a number of key ambitions for London Pride:

  •  To build a longer term and more diverse festival culminating in a weekend of celebration.
  • Build a festival encompassing arts, politics, entertainment and sport that showcases both the talent and contribution of the LGBT+ community and the positive impact it has on the Capital.
  • Build events that can be self-sustaining and make a contribution to the LGBT+ community by providing a platform and resources.
  • In future years the ambition is to move the event out of the congested streets of Soho and to some of London’s parks.
  • The board of directors receive no remuneration for their involvement in London LGBT+ Community Pride CIC.

The board of directors will hold regular public meetings, the first to take place in February, where people will be able to ask questions and make suggestions, as well as find out more about how to get involved.

The directors have invited Lisa Power, former secretary general of the International Lesbian and Gay Association and currently policy director at the Terrence Higgins Trust, to act in a personal capacity as the independent chair of a Community Advisory Board that will advise on inclusivity and scrutinise the work of the London LGBT+ Community Pride CIC.

LCCP has proposed the overhaul of London’s Pride celebrations, which include:

  • Opening the festival with a fundraising dinner on Tuesday, June 25.
  • Holding a Festival of Pride in the week leading up to the parade, taking in cultural, political, artistic and theatrical events, in partnership with organisations such as Channel 4, the British Film Institute and the new St James’ Theatre.
  • A sports day linked to London’s bid to host the 2018 Gay Games.
  • The traditional parade taking place through central London; it will demonstrate and celebrate the evolution and achievements of the LGBT+ community over the last four decades, with groups arranged according to the year of their establishment.
  • Large screens erected throughout central London, including in Trafalgar Square, which will broadcast a mixture of recorded and live messages from community groups, charities, sponsors, celebrities, politicians and interviews from around the Pride events.
  • Soho continuing to play a major role on the Saturday, being used for a diverse range of events – including the traditional street parties as well as a dedicated women’s area.