LS Events commits to growth with new senior appointments

LS Events, the event production, delivery and management agency, has made new appointments to its senior leadership team (SLT) and introduced new project director roles.

Grace Noest has been appointed to vice president of strategy and engagement, and Jen-e Jones has been appointed to vice president of operations. These new vice president roles align with the SLT’s purpose, objectives, and responsibilities, reflecting an increased scope beyond their original project director roles.

Noest has more than 25 years of experience in the sports, entertainment, sponsorship, and events sectors. Since joining LS Events in 2019, she has been a key member of the SLT, driving major events such as Operation LONDON Bridge, Pride in London, EUROS 2020 (2021) Fan Zones and Barcode Festival, whilst taking on her SLT responsibilities across company strategy, culture and communications . In her new capacity, Noest will lead the development and execution of the company’s strategic vision, enhance stakeholder engagement, and oversee key business functions, including PR and communications strategies, and ensuring ISO compliance.

Jones is a highly experienced projects director at LS Events with more than 25 years of expertise in delivering events across diverse sectors. Her impressive portfolio includes iconic projects such as Operation London Bridge, multiple high-profile touring shows, and major music festivals like Download and Wireless. In her new role, Jones will be responsible for the efficient and effective management of LS Events’ operational functions, focusing on streamlining processes, managing resources, overseeing key internal systems like the CRM, and fostering a productive and collaborative working environment. She will also lead the company’s learning and development programme and oversee ISO compliance and risk management activities.

LS Events is also pleased to announce the appointment of four new projects directors: Ian Nolan, Jess Noakes, Laura Armstrong, and Zoey Benjamin (creative director). These individuals were appointed following a rigorous internal recruitment process, which included presentations outlining their vision for the future growth and success of LS Events.

The new directors will undergo a transition period over the summer, actively managing current projects while embedding into their new roles, ensuring they are fully operational and ready to lead assigned 2026 projects towards the end of the year.

“We are thrilled to announce these pivotal appointments as we continue to future-proof LS Events for sustained growth,” said Dave Grindle, co-CEO. “Grace and Jen-e’s leadership will be instrumental in driving our strategic vision and ensuring seamless operational delivery, ultimately benefiting our clients and fostering an environment of excellence.”

Steve Reynolds, co-CEO, added: “These changes empower our Senior Leadership Team to focus on the strategic direction of the company, while also creating clear pathways for career progression for our dedicated staff. We are committed to retaining our invaluable knowledge and experience within LS Events.”