Lucozade Energy teams up with five big festivals for £2m campaign

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Lucozade Energy has launched a £2 million Win a Festival Road Trip campaign, which has been created and delivered by Billington Cartmell. The campaign will feature outdoor creative, digital, sampling and experiential activity at five festivals – V Festival, T in the Park, Latitude, Global Gathering and Beach break Live, and will run alongside a three-month radio partnership with Kiss FM.

Following on from last year’s artist-inspired The YES List, the campaign features five limited edition bottles redesigned to illustrate the five festivals. Each bottle will feature on-pack codes that will enable consumers to visit to enter the promotion, which could see them experiencing VIP festival treatment.

The brand will be giving consumers the chance to win a road trip every day from March 1 – May 31. All 93 winners will be picked up with their two best mates, chauffeur-driven to the festivals in a reconditioned VW camper and then let loose with a weekend camping ticket before being driven back direct to their front door.