Mainstage Festivals launches @TheDriveIn – drive-in cinema/event experiences

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Mainstage Festivals, which produces Snowboxx in France, has turned its attention to producing drive-in cinema experiences.

@TheDriveIn has launched and is inviting passengers to pull up in their cars and enjoy a host of drive-in experiences, from comedy and bingo and silent car discos, ahead of a film beamed straight into their car radio.

Running for 12 weeks, across 11 cities, @TheDriveIn will begin in South London on July 2 before travelling to Birmingham, Manchester, Newcastle, Edinburgh, Glasgow, Cardiff, Bristol, Southampton, Brighton and finishing in East London on September 20. Each location will host six screenings.

Alan Crofton, organiser of @TheDriveIn, commented: “We are incredibly excited to bring our modern day version on the classic drive in to the UK this summer. Expect a myriad of entertainment from comedy to silent car discos to delicious American-style food delivered directly to your cars ahead of watching your favourite film. Our aim for @TheDriveIn to be an experience that brings real joy this summer and the perfect antidote to a post-lockdown world, and we promise to deliver it within a safe yet fun environment. See you at the drive in.”

@TheDriveIn will comprise an LED screen, a food delivery app serving American-style dishes and snacks via roller waiters, whilst adhering to safe social-distancing practices.

Tickets start at £35 per car and each screening will be preceded by a range of entertainment including bingo, silent car disco or stand-up comedy show, “elevating” @TheDriveIn experience for families and friendship groups of all ages.

Cars parked over two metres apart provide naturally built-in social distancing and entry will be via license plate checking, meaning no interaction between staff and guests is necessary. Toilet facilities and strict hygiene measures in line with Government guidelines will “ensure a safe environment”.