Malvern’s Three Counties Show receives Royal seal of approval

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ThreeCountiesShowThe Three Counties Agricultural Society has revealed that its long-running Three Counties Show has been granted a Royal seal and will now be known as the Royal Three Counties Show.

The seal was granted following a lengthy application process, and the countryside event is now one of the biggest livestock shows in the country.

Michael Warner, chairman for the society’s board of trustees, said: “This is wonderful news for the society, and for individuals and businesses throughout the three counties, and I am delighted that our efforts to secure this endorsement have finally come to fruition.

“Having a Royal in our stable of events will almost certainly add weight to everything we do here, and affirms our place as one of the top agricultural shows in Britain.

“We are indebted to many people who have been instrumental in helping us to achieve this prestigious accolade, including our exhibitors, competitors, traders and visitors who have supported this show over the years through times of prosperity, hardship and change.”

The show’s new title acknowledges its contribution over two centuries, to the promotion of breed development, commercial farming and food production, together with its efforts to create opportunity for educational interface between farmers and consumers. Farming aside, it has also been a source of entertainment and a day out for families all over the region since the early 1920s.

Its organiser says that the accolade will enhance the event’s reputation, assist with attracting high profile sponsorships and business partnerships, and give more credence to its work to promote environmental and land-based activities, to keep food, farming and countryside enterprise thriving.

The Royal Three Counties Show 2013 takes place from June 14-16.