adidas Manchester Marathon

adidas Manchester Marathon delivers huge economic benefit to the city

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More than £29 million was spent by visitors and participants in Manchester city centre and Greater Manchester when the adidas Manchester Marathon took place last month. According to Human Race, the organiser of the mass participation sporting event, the marathon generated a boost for the local economy.

More than 100,000 spectators descended on the city centre and Greater Manchester on event day, cheering on the record-breaking 32,000 participants who signed-up to take on the challenge. Overall, provisional economic spend amounted to £29.2 million, resulting in an increase of more than £8 million compared to the 2023 event. This will subsequently huge economic benefits to local vendors, the hospitality sector, and retail businesses.

On event day itself, record-breaking tram use was witnessed across the city centre and Greater Manchester – 175,000 journeys were made on Metrolink, the highest number of journeys ever recorded on a single day. This was a 20 per cent increase on than last year’s event, which set the previous record of 145,000 journeys.

More than £32,000 was also raised for the Trafford Active Fund into which £1 from every paid entry into the adidas Manchester Marathon and Manchester Half is donated. Working alongside the Trafford Council, the initiative provides local clubs and organisations with the opportunity to receive a special allocation of funds to build a long-term sport and physical activity legacy in the city.

Andrew Smith, CEO of Human Race, said: “It’s fantastic to see that this year’s adidas Manchester Marathon has had an overwhelmingly positive impact on the Greater Manchester region.

“Each year, we see tens of thousands of people lining the streets, cheering on their friends and families and spurring them on to the finish line. A record 32,000 people signed up to take part in this year’s event, which shows what an inclusive and supportive city Manchester is.

“It’s so important that we can return the favour to the brilliant people of Manchester by generating income for local businesses and giving back to the community through our charitable partners and social initiatives.

“We’ve already doubled the number of places sold in comparison to this time last year, so we’re looking forward to a bigger, better marathon in Manchester in 2025!”

The 2025 adidas Manchester Marathon will take place on April 27.