Marketing Week Live re-brands In-Store as a Retail Zone

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Marketing Week Live has announced plans to revise the retail marketing offering for the 2013 event in recognition. The new Retail Zone and its accompanying conference programme will be delivered in partnership with trade association and industry promotional body, POPAI UK and Ireland.

Portfolio director, Paul MacDonald said: “Part of the Marketing Week Live evolution was always to position Marketing Week Live as one show rather than a collection of smaller events, and as such I am delighted to announce that the In-Store Show is now re-positioned as the ‘Retail Zone’ within Marketing Week Live.

“I believe that retail marketing is one of the most exciting and diverse disciplines within a brand, retailer or marketers world. However, the In-Store Show has not reflected the same rate of growth that has been achieved by Marketing Week Live and we wish to address this.”

The re-launch comes after significant investment into industry research, conducted by GHC Marketing, which interviewed brand managers, marketing managers, retail trade marketers and marketing directors from some of the largest global retailers and brands.

As a result of the research Marketing Week Live now plans to implement a range of new initiatives to increase the value of the Retail Zone’s offering, including a retail concierge services, which matches the visitor to the relevant exhibitor and educational content, and a retail theatre.

In addition to the new initiatives, the Retail Zone has been relocated to the ground floor and will have its own dedicated entrance. This will result in visitors being able to find what they’re looking for faster and easier than ever before.

Marketing Week Live 2013 takes place at Olympia, June 26-27, 2013.