SXSW London 2025: Max Alexander and Clare Morris on lessons learned and what’s next

SXSW London took over Shoreditch from June 2-7. Read on as SXSW London’s Max Alexander and Clare Morris reflect on the inaugural event... Every March, thousands of visitors flock to Austin, Texas, to hear what the most forward-thinking minds from the worlds of music, film, tech, and media have to say at South by Southwest (SXSW). Over the years, many events have tried to emulate SXSW’s format, fam...