MCM launches experiential and staffing division

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Mcm creative group has launched a division to help its clients deliver experiential and staffing campaigns to consumers.

The division, led by the agency’s account director Elaine Moss, will focus on sampling, product launches, interactive content and live media experience.

The team will consist of senior account managers, creative planners, stand designers and logistics. Delivering campaigns that are staffed by mcm’s growing database of brand ambassadors, event managers, models and actors.

The unit has been launched officially after previous experiential delivery projects for The Dog’s Trust and Intel coupled with Moss’ experience including In-Bev, Reckitt & Benkiser and Yorkshire Tea.

Moss said: “mcm Experiential will help brand marketers put their products into the hands of the consumer. Creating a memorable experience, turning consumers into fans, delivered by our superb promotional staff’.”