Morrisons ventures into festival market

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Morrisons is venturing into the festival market with the launch of MFEST – a food and music event that will take place at Harewood House on July 7 and 8.

Texas, The Human League, Scouting for Girls, Bob Geldof and The Levellers will play the festival, which has been created to help Morrisons charity, Raise a Smile, reach a target of £500,000 for Save the Children.

The event has a capacity of 15,000 on each day and visitors will be able to listen to live music and watch food demos from top chefs.

Richard Hodgson, Morrisons’ group commercial director, said: “MFEST will be a unique addition to the festival market with not only a glittering array of entertainment for all ages, but a brand new, reinterpretation of festival food:  from fantastic gourmet meals, to on-the-go treats, to live demos and interactive stalls for everyone to get involved and get creative.  We are incredibly excited to be the lead sponsor with such an incredible line up planned and thrilled that our food will be keeping the crowds going at the inaugural MFEST experience.”