MPI Foundation launches UK Economic Impact Study

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Event industry professionals are being urged to take part in the latest UK Economic Impact Study, which aims to investigate actual event spend and income as well as event patterns and trends across the UK.

The research, being conducted by Leeds Metropolitan University, has been commissioned by the MPI Foundation, with support from London and Partners, Confex, ExCeL, Barbican, The Meetings Show UK, SECC and Reed Travel Exhibitions.

It is hoped that the results produce insightful information and statistics that are accessible to industry on both a national and regional level.

MPI UK and Ireland chapter president, Samme Allen (pictured) said: “We must all act immediately to make sure this initiative is a success. The results of this research will give us the information we need to lobby the Government, make waves in boardrooms across the country and firmly place the meetings and events industry at the centre of the UK’s commercial landscape.

“This is without doubt the most important research ever to be undertaken within the sector and I implore everyone involved in the industry to respond. Quite simply: the more data we collect, the more credible the results – and the more credible the results, the more they will do for our industry.”

Dr Shina Li from the International Centre for Research in Events, Tourism and Hospitality at Leeds Metropolitan University, who is leading the project, added:  “The more responses we receive the more powerful the data will be. This research is a call to action for the whole industry, a chance to come together and produce something that will be of benefit to all. We are calling on everyone involved in meetings and events to take part: organisers, venues, destination management organisations, delegates and exhibitors.”

To take part in the research, click here.