Jennifer Ogden-Reese On Location

Jennifer Ogden-Reese appointed CMO of On Location and IMG’s events businesses

Jennifer Ogden-Reese has been appointed chief marketing officer (CMO) for premium hospitality experiences leader On Location and the events division of IMG, a global sports, events, and representation company.

Ogden-Reese will be responsible for the continued evolution of brands, product development, consumer engagement, and ticket sales across the thousands of experiences On Location and IMG own, produce, and partner with. She will report into the organisation’s President Paul Caine.

Based in New York, Ogden-Reese will oversee a global marketing team working across On Location’s experiences for the Super Bowl, Olympic and Paralympic Games, New York Fashion Week, Coachella and more, as well as IMG’s hundreds of sporting events, fashion shows, food festivals, art fairs, and attractions. This includes the Miami and Madrid Open tennis tournaments, Frieze, Guy Fieri’s Flavortown Fest, Honeyland Festival, the Chevron Championship, World of Barbie, Taste of London, US Open of Surfing, and Winter Wonderland.

Ogden-Reese brings more than 20 years’ experience and expertise to the role, having spearheaded marketing for a number of industry-leading organisations, including more than 10 years at PEOPLE Group and TIME Inc. She most recently served as CMO for 2U and D2L, two leading education technology companies, and prior to those positions, for the mobile-first ticketing platform SeatGeek.