New hire boosts Secutix’s live entertainment and culture business

Listen to this article

Secutix, a global leader in advanced digital solutions for the events industry, has appointed Chris Malins as sales lead for the UK and Ireland in the live entertainment and culture sector.

The appointment is part of Secutix’s ambition to scale its business with theatres, festivals, museums, music venues and attractions. In Europe, the ticketing technology company works with many big names in the sector, including Stade de France on its live music events, Centre Pompidou, Switzerland’s Paléo Festival and Spain’s Teatro Real.

“I’m delighted to welcome Chris to the team,” said Mos Matin, Secutix Vice President of European Sales. “Chris has an impressive track record in supporting customers to become truly data-driven and his appointment is a real boost to our live entertainment and culture offering.”

Malins has over 20 years of experience in leading data transformation programmes. He co-founded a successful technology start-up and, more recently, worked at Tableau, a business intelligence and analytics software company, where he played a key role in helping evolve the go-to-market strategy for professional services.

Commenting on his appointment, Malins said: “I believe in the Secutix platform as a force for good for ticketing with its ethos of putting fans and audiences at the centre of any ticketing strategy. What excites me is the prospect of helping clients take control of their ticketing operations and data, working alongside them to make sure they get the best business value from both the data and our technology solutions.”

Please note: This is a promotional feature