Yorkshire Dales Food and Drink Festival

Cocker Hoop Creative acquires Yorkshire Dales Food and Drink Festival

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The future of the Yorkshire Dales Food and Drink Festival has been secured by Cocker Hoop Creative.

The food festival organiser behind Lichfield Food Festival has stepped in to acquire the assets and IP of the Yorkshire Dales Food and Drink Festival after its previous owner, Events By B3, entered liquidation.

Jonathan Amor and Richard Oddy, licensed Insolvency Practitioners with accounting and advisory firm Azets, managed the Creditors Voluntary Liquidation (CVL) and oversaw the acquisition by Cocker Hoop Creative.

Cocker Hoop Creative’s plans to revive the food festival include a rebranded website, social media campaigns, and regular updates.

Jon Arrowsmith, managing director of Cocker Hoop Creative, commented: “There are many similarities between the Yorkshire Dales Food and Drink Festival and the Lichfield Food Festival, and we will bring our experience, commitment to excellence and determination to make this event a success to benefit residents, visitors and local businesses.

“We are thrilled to bring the Yorkshire Dales Food and Drink Festival onto the portfolio of Cocker Hoop Creative. As a growing business, this was an opportunity we couldn’t refuse. We are keen to preserve the strong heritage of the festival while introducing new and exciting elements to make it even more exciting for visitors, traders and campers.

“With the next event in 2025 we will continue to showcase the best of local and regional food, drink, and culinary talent. Visitors can look forward to a vibrant celebration of gastronomy, artisanal products, live entertainment from top UK bands, and interactive experiences against the backdrop of the picturesque Yorkshire Dales.

“We know that good traders are the lifeblood of a food festival, and we are committed to supporting those traders that have unfortunately suffered financially as a result of the liquidation of Events By B3. For any traders that have already paid to attend this year, we will honour those payments for the next Yorkshire Dales Food and Drink Festival in 2025. We hope that this helps them to recover after their losses this year.

“One of our goals is to reduce ticket prices and camping fees so that as many people as possible can attend the event. With this in mind, for ticket holders affected by the cancellation of the 2024 festival will be offered a discount for the 2025 event. We are looking forward to putting on a weekend in 2025 and beyond that everyone remembers.”