New recruits for Grass Roots automotive team

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Grass Roots EventCom has added three new recruits to its automotive team, based at its Marlow office.

Nigel Unwin has joined as automotive practice lead, with Kirsty Beck and Laura King also arriving as project managers.

Unwin has over 20 years of experience in the sector, having started his career with Fiat, before moving on to be a key member of the management team that launched Daewoo into the UK before successfully merging with General Motors. At Kia Motors he held the position of head of events and sponsorship responsible for launching five new models into the market, before becoming marketing and events director at SsangYong. Most recently he was Marketing Manager UK and ROI for agricultural equipment manufacturer Case New Holland.