Nottingham to host new E.ON cycling festival

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Perfect Motion Sports Marketing has launched a festival of cycling – the E.ON Cycle Nottingham will take place from July 13-15.

Building on 30 years of the Great Notts Bike Ride, the three-day event will comprise the E.ON Cycle Live Nottingham Grand Prix, a host of circuit races taking place on traffic free roads, the E.ON Cycle Live Nottingham Festival of Cycling, incorporating the Big Wheel’s Big Day Out, and the E.ON Great Notts Bike Ride.

The ride, which is now in its 31st year, will see the formation of three brand new routes and a new start venue at the Victoria Embankment. Participants will be able to loan bikes so that they can take part in a number of challenges measuring 100, 48 and 19 miles respectively and the event will be free to city residents.

The council has committed to making an annual contribution towards the event from its successful Local Sustainable Transport Fund (LSTF) bid for at least the next three years.

Perfect Motion Sports Marketing’s Chris Simon said: “We want to get the people of Nottinghamshire, the East Midlands and even further afield excited by this brand new event, which puts the county on the map as a cycling hot spot.

“The weekend will have something for everyone, from the excitement of circuit races on the Friday through a whole host of weird and wonderful cycling displays and activities on the Saturday. We then finish with the new routes at the E.ON Great Notts Bike Ride on the Sunday. From the novice cyclist and families looking for a great day out, right through to elite riders, we hope that everyone will join us in July to celebrate all things cycling.”

Those involved in the weekend will be able to raise sponsorship money for the official event charities Cerebral Palsy Sport, CLIC Sargent, Nottinghamshire Scouts and the RNLI.