Nova International to organise first sporting event in Olympic Park

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NationalLotteryAniiversaryRunA five-mile mass participation run is to be organised by Nova International – the National Lottery Anniversary Run will be the first sporting event to take place in Queen Elizabeth Olympic Park since London 2012.

The run is being held in association with the London Borough of Newham, The National Lottery and the London Legacy Development Corporation and will be staged on Sunday, July 21, 2013.

The event will give up to 10,000 members of the public the chance to follow in the footsteps of their sporting idols, running the final 300-metres to the stadium finish line on the same track that Usain Bolt, Jessica Ennis, Jonnie Peacock and Mo Farah raced to win gold.

Places in The National Lottery Anniversary Run went on sale on April 25, and will be allocated on a first come, first served basis.

Building on last year’s successful National Lottery Olympic Park Run, which was the first public event inside the stadium, the five-mile route will take in iconic venues across Queen Elizabeth Olympic Park. Up to 10,000 places will be available to runners at ticket launch, each with the chance to bring two friends or family members to sit in the stadium and cheer them on to their own moment of glory.

If the thought of running five miles is a daunting one, there will also be a shorter family fun run that children can participate in (accompanied by an adult) with more than 2,000 places available.

Nova International has created the event with the London Borough of Newham, The National Lottery and the London Legacy Development Corporation.

Chairman and founder of Nova International, Brendan Foster said: “The National Lottery Anniversary Run will be one of the great sporting events for the public to be part of this year. To run in Queen Elizabeth Olympic Park and finish in the stadium – following in the footsteps of legends such as Usain Bolt and Mo Farah – is a unique opportunity. I hope it will inspire a range of new people to participate in physical activity.”