Olympia London reveals new brand identity

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OlympiaOlympia London has chosen to unveil new branding at today’s AEO Conference at the Olympia Conference Centre.

The move follows a £30-million redevelopment of the venue with the new logo reflecting the building’s barrelled roofs.

Nigel Nathan, group managing director, Earls Court and Olympia, commented: “Olympia has celebrated 125 years of outstanding events and it is this proud heritage that we wish to build on. The recent redevelopments at the venue have transformed Olympia creating more versatile spaces that complement our first-class customer service. We enter 2013 by re-launching the space with the unveiling of a new, contemporary brand identity that will accompany us on our journey into the next 125 years.”

As part of the project, the venue previously known as Olympia Two will be renamed Olympia Central – this space received significant investment in 2012 in order to create a more flexible space suited to launch events. These included infilling the atrium space on the first and second levels and a refurbishment of the facilities in the Conference Centre.

Earls Court will also have a new vibrant logo.