Outdoor events given spotlight in IOEX seminar programme

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IOEX (International Outdoor Event Expo) has unveiled its seminar programme for its inaugural year, setting out a plan to cover the worlds of sports, music and experiential production over three days in ExCeL London on March 6, 7 and 8 respectively.

On March 6, guests can learn from Projection Studio’s Ross Ashton, LCI Production’s Brad Alexander and Pod Bluman of Bluman Associates as they talk building projection and later, visitors can hear The Circle Agency’s Winston Murray discuss how to give events and brands a strong presence in the realms of social media in how to ensure you carry on the conversation.

On March 7, Stand Out is hosting at 11.15am, Eco drive, which will provide practical tips on how to give your event a sustainable and eco-friendly edge. Share your experience and learn from your peers about recycling and sustainability targets. Join Caroline Clift, editor, Stand Out magazine, as she hosts a panel comprising Chris Johnson, director, Shambala Festival/Kambe Events, Sam Wilson, director, EcoEvents, and Dirk Mischendahl, managing director, Logistik.

Cashless payments and ticketing on the festival scene is set to look at the future of transactions in the live music space so, on March 7 also, learn from the companies that are making them, the festivals using them and the brands keen to put their name to them. There will also be a chance to hear exciting predications for the future with Inteletix’s Serge Grimaux and Stephen O’Reilly from Mobile Roadie.

Then on March 8, explore the world of brand and event sponsorship from all angles, discussing what is needed and how decisions are made with Julia Bruns, Our Kid Brother, Chris Smith, head of sponsorship, AEG and Jade Garrow, Boxfresh.

RPM’s Rory Sloan and Chris Walsh present Ensuring Experiential Success with the Rules of Engagement for brands to discover how they can achieve true consumer engagement in the live event space.

And on March 8, Field of experience also chaired by Stand Out, will look at examples of experiential activity at outdoor events and festivals. Learn about the good, the bad and the ugly of experiential activation and discover the secrets of what makes campaigns effective with Ian Irving, founder, The Tailor of Shoreditch, and Ben Reed, business development director, Closer.

For further information on the seminar programme and to register for free entry visit www.ioex.co.uk