“Oversaturated market” forces This is Tomorrow to cancel

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With less than two months to go, the organiser of a Newcastle music festival has confirmed that the event will not go ahead this year.

In 2021, This is Tomorrow took place at Newcastle’s Exhibition Park but the festival sparked more than 80 noise complaints.

At a recent licensing sub-committee meeting, Newcastle City Council approved new licence rules for Exhibition Park – managed by Urban Green Newcastle – but imposed 40 conditions.

In a statement, the organising team said that the local authority’s recent discussions and restrictions placed on the licence for Exhibition Park presented a challenge but were not the reason behind the festival’s cancellation.

Instead, the organiser cited an “oversaturated market and an ongoing economic crisis” as reasons for the cancellation.

A full statement read: “We are sorry to tell you that we have taken a business decision to not run This Is Tomorrow festival this year.

“It’s disappointing we know, but we can promise you a seriously strong line up of acts when we come back with a bigger and better event on May 26-28 in 2023.

“We appreciate your support in buying early bird tickets for this year but, with an oversaturated market and an ongoing economic crisis, 2022 is not the time for the festival to expand further and build on last year’s success.

“We are looking forward to This Is Tomorrow returning to its traditional place in the calendar during the May bank holiday weekend [in 2023].

“We have begun the process of refunding all of you who took advantage of the early bird offer – and we hope to be in a position very soon when we can announce our exciting plans for 2023.”