Independent creative agency People, is underpinning its global growth with the appointment of three new senior leaders.

Mitch Balintos joins as head of development
Lewis Robbins joins as creative strategy director
Tywan Ferreira joins as head of production

The London and Abu Dhabi-based group of agencies, People, has announced the creation of three new roles to propel its growth as it celebrates 10 years at the forefront of live events.

Mitch Balintos, head of development, is based in London and will help shape the future of People by engaging clients and brands and connecting People’s vision with its strategic growth. With over 20 years of experience, Mitch has worked with creative agencies and global organizations to bring bold ideas to life, from creative and marketing roles in fashion and specialty retail spaces, to most recently serving as General Manager of transformation consultancy, SYPartners Middle East.

Lewis Robbins, creative strategy director, is also based in London where he will oversee the creative strategic approach on all projects and lead the wider strategy team. He joins from a similar role at creative agency, Proud Robinson + Partners and prior to that he completed seven+ years at Jack Morton Worldwide.

Tywan Ferreira, head of production, is based in Abu Dhabi where she oversees People’s live projects. She brings creativity and delivery closer together, ensuring every production runs smoothly and to the highest standard. Before joining People, Tywan spent 17 years at ad agency, Cheil, where she held a range of senior production roles.

Since launching in 2015, People has grown to a team of 48, trusted for creating impactful live experiences around the world.

Over the last decade, People has grown into a family of creative brands which also include Spaces+Places, specialists in experience-led, temporary structures; Spectaculars, which creates, produces and invests in spectacular ceremonies and shows; and FILM x People, a newly-launched film production company. The group has been quietly making an impact through phenomenal live events having worked with a range of different clients – from small brands creating audience-driven experiences, to COP28 pavilions and Olympic Opening Ceremonies.

Lucy Warden, co-founder and managing director at People commented: “As we celebrate a decade of People, we’re proud to be investing in the next chapter of our journey with these three exceptional leaders joining our team. Each brings world-class experience and a fresh perspective that will strengthen our creative ambition and global reach. People was founded on a belief in the power of live experiences to change lives – these new hires will ensure we’ll continue to deliver impactful work for our clients around the world.”