Philips Male Grooming and Spotify partner for the first of the Expression Sessions

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Philips Male Grooming has teamed up with Spotify to offer men the chance to win tickets to an exclusive music event where chart topping acts will be perform in style.

In a deal conceived by Carat, Philips is working with some of the UK’s biggest music acts including Rudimental and MistaJam to launch its StyleShaver product.

Philips worked with Carat Sponsorship, which conceived and cemented the partnership, and are producing the live event.

Said David Peters, head of sponsorship at Carat: “Music is a real passion for the Philips Male Grooming audience so we’re really excited about bringing the Philips and Spotify brands together to create this partnership. We’re sure it will really engage and reward the audience and allow Philips to champion men’s self-expression through an amazing music experience the audience won’t forget.”

Taking place at the famous Electric Ballroom in Camden, tickets for this exclusive event are free and can be applied for by simply entering a track to be considered for the Philips Male Grooming playlist.

During the event there will also be the opportunity to get styled in the tailored StyleShaver Booths and have the opportunity to win a selection of grooming tools from the award winningshaving and grooming product range.

Jon Weait, Philips Grooming marketing manager said:  “Philips knows that men today are freer, and more willing, to express themselves than ever before, changing their facial hair style almost as often as they change their clothes. These events reinforce the importance of self-expression through celebrating artists pushing their boundaries, and offer men the chance to try new styles in a fun and engaging way.”