PLASA celebrates increase in visitors after move to Olympia

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The organiser of the PLASA Show is celebrating the “busiest and most vibrant PLASA” since its move to Olympia, along with a four per cent increase in visitors.

The three-day show took place September 16-18 and welcomed exhibitors and attendees from the world of live entertainment technology. Sixty-three per cent of visitors were final decision makers or specifiers, and a quarter of visitors were business owners, managers and directors.

Jonathan Walters, UK sales and purchasing director from A.C Entertainment Technologies, commented: “This third year back in West London has really confirmed PLASA’s decision to relocate to Olympia, each show here has worked consistently well but this year has been one of the best shows of its history. Sunday was busy for us, but Monday surpassed all expectation. There have been many discussions over the past four years that trade shows do not generate hard sales success: Monday’s result proved that is a misnomer.”

Charlie Hendon, marketing manager at Leisuretec, added: “The atmosphere’s been lively and exciting with plenty of opportunities to establish new business relationships and socialise with existing clients.”