PlayStation appoints Amplify for Paris Games Week activation

Listen to this article

Amplify has won a three-way competitive pitch to design, produce and manage PlayStation’s stand at Paris Games Week 2012.

Amplify will create an interactive space for PlayStation to showcase key first and third party titles on PS3 and PS Vita including: The Last of Us, God of War: Ascension, PlayStation Allstar Battle Royale, Sly Cooper: Thieves in time and PS Vita Little Big Planet, as well as the brand new Wonderbook: Book of Spells, the latest edition to the PlayStation experience.

PS3 and PS Vita cross-platform features will be showcased across 900 square metres, in a first preview session to media, bloggers and VIP guests on October 30.

Paris Games Week takes place from October 31-November 4 – over the course of the event, Amplify and PlayStation will welcome an estimated 200,000 attendees from across Europe.

Visitors will get a first look at key releases including The Last Of Us on PS3, and PlayStation Allstar Battle Royale on both PS3 and PS Vita. This will be done using an interactive event space where media and avid PlayStation fans can experience the latest and forthcoming titles for 2013.

Richard Brunois, head of communication, PlayStation France, said: ‘It is a testament to Amplify that they have been brought on board to run the PlayStation event space at Paris Games Week for a second year. After the success of the event in 2011, we want to further the consumer experience to ensure that they take in the full PlayStation offering. We feel that Amplify are the best partners to develop a space to achieve this goal.’