Culture-first creative agency, Proud Robinson + Partners, has launched a new experiential arm, Renaissance. Built by a senior team with backgrounds across brand, culture, sport and creative, Renaissance will imagine, design, and deliver real-world brand experiences.

For over a decade, PRP has delivered best-in-class, real-world brand moments, but as demand has grown, the agency is formalising its offer to brands for crafting a physical presence. Turning its proven ways of working into a department built for what brands and audiences want now.

Ben Robinson, founder and chairman at Proud Robinson + Partners and Renaissance, is central to the new arm’s direction. Robinson’s approach is rooted in 25-years at the forefront of brand experience transformation, starting his career at KLP Entertainment and going on to deliver pioneering experiential work at TBWA and Freuds.

As executive creative director at Proud Robinson + Partners and Renaissance, Jake Sims-Fielding will lead the charge on strategic integrity and creative excellence, delivering era-defining experiences for the modern age. Gill Taylorson, Head of Creative Production at Renaissance, was responsible for the execution of Proud Robinson + Partners [PRP]’s biggest experiential projects including projects for Red Bull, Danone, KFC, Just Eat and Harrods. Taylorson will now head up a growing team of experiential and production specialists to supercharge growth and deliver work fit for the new experiential renaissance.

With the launch of Renaissance, Lucy Boyd, managing partner, Proud Robinson + Partners [PRP] & Renaissance, will guide the agency in shaping its existing credentials into a new agency model, ready to meet client needs in a new experiential landscape. Completing the team is Josh Bulley
Business Development Director, Proud Robinson + Partners [PRP] & Renaissance, who is focused on building a new generation of brand relationships.

Jake Sims-Fielding, executive creative director at Proud Robinson + Partners [PRP] & Renaissance, said: “We are in the midst of an experiential renaissance, with audiences who have never been more selective about where they show up and where they give their energy. We’ve spent years inside the rooms we now design, working with global brands, cultural institutions, and independent creators. Our work is shaped by these lived experiences in cultural spaces. After over a decade of delivering best-in-class brand experiences, it felt appropriate to give our experiential work the focus it deserves. Renaissance will work through intention, curation, taste & restraint, designing experiences that will help brands earn presence.”

The team has already been appointed by Alpine to activate the brand across a calendar of events throughout the year.