Prudential to sponsor Mayor’s RideLondon cycling festival

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RideLondonMayor of London Boris Johnson, double Olympic gold medallist Laura Trott and leader of Surrey County Council David Hodge, have revealed Prudential as title sponsor of the Mayor’s RideLondon, a new two-day world-class cycling event that will take place on August 3 and 4.

Prudential RideLondon will be the largest mass-participation cycling festival ever held in the UK, with over 70,000 cyclists, including some of the world’s top professionals, taking part across four separate events.

Prudential Group chief executive Tidjane Thiam and Hodge joined Johnson and Trott in unveiling the routes for the mass participation Prudential RideLondon–Surrey 100, and the Prudential RideLondon-Surrey Classic race for professional male cyclists. Starting in the Queen Elizabeth Olympic Park, the routes pass many of London’s iconic landmarks, before passing through Richmond Park and out into the Surrey Hills and then returning to finish in the heart of the capital on The Mall.

Iain Edmondson, head of major events, London and Partners, said: “Prudential RideLondon will show off the best of the capital from the historic and traditional to the modern and quirky. Starting in the Queen Elizabeth Olympic Park close to the Olympic Velodrome – the city’s newest world-class cycling venue, currently bidding to stage the 2016 World Track Cycling Championships – Prudential RideLondon strengthens London’s commitment to build a legacy of international sport following the 2012 Olympic and Paralympic Games.”

Added Hugh Brasher, board director of event organisers the London and Surrey Cycling Partnership, said: “The double announcement of Prudential as title sponsors of the weekend, plus the routes for the Prudential RideLondon-Surrey 100 and Classic events, is a real milestone. The challenge for the successful entrants is to get to the start line fit and ready to cycle 100 miles within the nine-hour cut-off. Our challenge is to ensure that we deliver a world-class event that inspires the next Laura Trott and delivers on its four-year goal to become the largest fundraising charity cycle ride in the world.”

The four events making up the two-day cycling festival are:

The Prudential RideLondon–Surrey 100 to be held on Sunday, August 4. Open to amateur and club riders, this 100-mile event attracted over 55,000 registrants who will find out from today if they have been successful in securing a place. Those that haven’t may still be able to take part through one of the many charities with guaranteed entries, or teams of four (men, women or mixed) from the same organisation can enter the Business Relay, where each team member will ride around 25 miles.

The Prudential RideLondon-Surrey Classic for elite men’s professional riders brings the drama of a classic one-day style of racing back to Britain for the first time in 16 years. To be held on Sunday, August 4, the 140-mile route includes all the highlights of the Prudential RideLondon-Surrey 100 route plus the testing challenge of three ascents of Leith Hill, the highest point in Surrey and even steeper than Box Hill.

The Prudential RideLondon Grand Prix to be held on Saturday, August 3, which will feature the world’s best women, junior and hand cyclists in action on a circuit in and around St James’s Park.

The Prudential RideLondon Freecycle to be held on Saturday, August 3. This eight-mile mass-participation ride is free to enter and open to cyclists of all ages and abilities. It aims to encourage anyone inspired by the London 2012 Games to take up cycling as part of an active and healthy lifestyle.