An illustration of the Kingdom of Winter attraction at London ExCeL

Reg&Co appointed to find partners for new Kingdom of Winter event

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Reg&Co, the sponsorship and partnership agency, has been appointed by Kingdom of Winter to develop a partnership strategy ahead of its inaugural event in London, this December.

The festive experience will open at ExCeL London, promising a one-of-a-kind event perfect for families, groups, seasonal get-togethers and anyone looking for an exciting day out this winter.

Kingdom of Winter will be the capital’s biggest indoor winter experience at 21,332 square feet, complete with an ice rink, traditional fairground rides, an Instagrammable “Ice Expedition”, circus, alpine stalls and two food and drink villages.

The event will be open from December 8 2023 to January 7, 2024.