RideLondon organiser announced

The London and Surrey Cycling Partnership (LSCP), a joint venture between the organisers of the London Marathon and The Tour of Britain (SweetSpot Group), has won the bid to organise RideLondon, a weekend-long cycling festival that will take place in Queen Elizabeth Olympic Park next year.

RideLondon, which begins on August 3, will aim to be the largest charity fund-raising cycle ride in the world and organisers will be able to draw on the vast experience of the London Marathon team within the partnership.

Online registration is now open for cyclists to register their interest in RideLondon, which will open with a family fun ride for up to 70,000 cyclists on an eight mile loop of closed roads around London’s iconic landmarks. The following day a 100 mile road ride for up to 20,000 amateur, club and world class elite cyclists will take place that begins in the Queen Elizabeth Olympic Park and will be based on much of the route of the 2012 Games cycle road race. Women’s elite, junior cyclists and hand cycles will also take to the streets of the capital to compete in a city centre grand prix.

Detailed routes for the RideLondon events will be revealed later in the year taking into consideration lessons learned from the 2012 Games. The finish for all the RideLondon events will be on The Mall subject to approval of final details.

With LSCP, Transport for London (TfL) and London & Partners will coordinate the significant technical requirements for the event and work in partnership with London Boroughs, Surrey County Council, The Royal Parks, London Legacy Development Corporation and British Cycling, who will each be integral to the delivery of the event.

Laura Trott, double Olympic track cycling champion, said: “It’s been amazing the way the British public have really got behind Team GB and cycling in general during the last few weeks. I’ve been completely blown away by how many people have come out to support us. The crowd noise in the Velodrome was something I will never forget. It’s great to think we may have inspired people to get on their bikes and RideLondon is a great opportunity for the public to get out and join us on the roads. Cycling has always been a huge part of my family’s life and I hope that having watched the Games lots more people will be encouraged to have a go.”

Nick Bitel, London & Surrey Cycling Partnership, added:  “We are very pleased to have been chosen to deliver this event on behalf of London, particularly as it will be the first direct sporting legacy from the London Olympics. With our combined expertise and technical knowledge of organising elite cycling and mass participation events, LSCP expect to deliver a world class festival weekend of cycling open to amateurs, club and the worlds best cyclists. We already know from our charity partners that this event will be a great opportunity to help raise funds for British charities and we will aim to make this the world’s largest charity fund-raising cycle event.”

It is predicted that the festival could attract more than 200,000 visitors from outside the capital, boost cycling numbers and generate tens of millions of pounds for the UK economy.