RPM create cheesey pop-up experience for Davidstow Cheddar

RPM is to create a pop up high-street store experience for Davidstow Cheddar, as part of a wider experiential campaign.

The pop-up experience will appear at Goodwood Revival this weekend, and will celebrate Davidstow’s 60-year history, showcasing brand highlights since the 1950s. Vintage props and old newspaper articles will set the scene, and visitors to the store will be able to sample cheese, enter competitions and discover food pairings across the three days of the show.

The Davidstow high-street store experience forms part of a wider sampling campaign that saw pop-up Davidstow sampling stands and roaming sampling at Kew Gardens and the Mayors Thames Festival. The campaign will continue at the Cheltenham Literature Festival, which takes place from October 5-14.

Jennifer Hannah, Davidstow’s group brand manager, said: “The branded store is a perfect platform to provide an enjoyable and memorable Davidstow experience. It aims to engage and reward our audience, bring our rich brand story to life, drive trial of our award winning cheddar and provide data capture for further CRM programs. Ultimately increasing brand love and advocacy among our target consumers.”