RPM to deliver ECB awareness campaign for third year

RPM is to deliver a third year of experiential activity for cricket fans and spectators having been appointed by the England and Wales Cricket Board for another year. The agency will deliver a variety of activities for spectators as it looks to broaden the appeal of the game.

A TwelfthMan roadshow will be present at all international fixtures and both domestic finals to bring the Official Fan Community of England Cricket to life on matchdays. The roadshow will offer cricket fans access to England Cricket with behind-the-scenes exclusives and news from the England camp as well as money-can’t buy prizes.

At Friends Life t20 matches, RPM will engage with cricket fans through a toolkit provided to all county cricket clubs, as well as enhanced activation at the launch match, Quarter Finals and Finals Day. At NatWest International T20 matches RPM will provide in-ground activations that engage the crowds and get fans behind the England team.

The activity launches today at the 1st Investec Test between England and West Indies at Lord’s Cricket Ground, and finishes on September 15 at the Clydesdale Bank 40 Final.

Tom Johnson, event brand manager, ECB, said: “The last two years of activity have seen spectators really embrace, enjoy and remain loyal to cricket. This year we hope to continue to demonstrate that cricket is fun for anyone, whether you’re an avid cricket fan or an occasional viewer. To ensure true engagement, we want to offer a genuine value exchange to cricket fans through initiatives like the TwelfthMan roadshow as well as providing original entertainment to help build and grow loyalty throughout all spectatorship.”