SailGP provides multi-million boost for Plymouth

Plymouth’s hosting of SailGP helped generate £6.9 million of extra income for local businesses, providing a much-needed post-lockdown boost.

report by Deloitte into the economic impact of the global event has spelt out the direct financial benefits to the city, with a gross expenditure of £8.9 million attributable to the event, including amount spent by spectators, event organisers and the teams.

Nick Kelly, leader of Plymouth City Council, said: “A huge amount of effort went into securing and delivering the event. The weather was incredibly kind to us and allowed the city to showcase its fabulous waterfront.

“I am determined to make Plymouth known for events such as SailGP and this administration will do everything we can to promote the Hoe to a world audience. We are in detailed negotiations with SailGP about hosting the event here again next year and I will update on this as soon as I can.”

Another key benefit highlighted in the report was the number of visitors from outside Plymouth and from areas such as the South East and London. While a large percentage of spectators came from the wider South West, 35 per cent were from the South East and London.

Of the non-locals, 89 per cent of those interviewed stated they would recommend Plymouth as a holiday destination and 80 per cent were more likely to come back again to the area as a result of attending.

Kelly added: “You did not need to know much about sailing to enjoy the thrill of these high-speed races and I am delighted that so many of our visitors had a brilliant experience here in Plymouth and are likely to come back again.

“Hosting SailGP has always been about more than the event. It’s been about showcasing Britain’s Ocean City to the world and it’s a perfect fit for our National Marine Park.”

Other SailGP statistics

  • An estimated 27,500 spectators – both ticketed and non-ticketed enjoyed the spectacle
  • 6,270 people watched from the ticketed Waterfront Viewing area on Plymouth Hoe
  • More than 1,000 boats signed up to the Bring your own Boat programme, to view from the water
  • Visitors came from 10 countries with COVID restrictions clearly having an impact on travel
  • Spectator satisfaction was sky high: 97 per cent were positive about the overall experience and thought that hosting SailGP was a good thing for Plymouth
  • Global media coverage of the event was seen across 175 territories with a dedicated TV audience of 2.6 million
  • 1,800 online press articles and 297 TV news segments featured the event in Plymouth