Sainsburys to sponsor World Anniversary Games

British Athletics has confirmed Sainsbury’s as the title sponsor of the Sainsbury’s Summer Series – three world class athletics events in the UK this summer, culminating in the Sainsbury’s Anniversary Games at The Queen Elizabeth Olympic Park, Stratford from Friday, July 26 to Sunday, July 28.

This partnership, which includes long-term support for British Athletics’ Paralympic programme, follows the retailer’s successful sponsorship of the 2012 Paralympic Games.

The Sainsbury’s Summer Series will include:

• Sainsbury’s Grand Prix, Birmingham, Alexander Stadium, Birmingham, June 29-30
• Sainsbury’s British Championships, Birmingham, Alexander Stadium, Birmingham, July 12-14
• Sainsbury’s Anniversary Games, The Queen Elizabeth Olympic Park, London, July 26-28

Justin King, Sainsbury’s chief executive said: “Last summer the whole country was inspired and uplifted as we celebrated the very best of human sporting achievement through the Olympics and Paralympics. It was truly a summer like no other.

“As the first ever sole-sponsor of the Paralympics, Sainsbury’s saw firsthand the power of sport to bring people and communities together. We said at the time that we saw our involvement as much more than a one-off sponsorship – we wanted to be part of the movement, and to play our part in ensuring a lasting legacy building on the momentum created last summer.

“Now with this partnership and our sponsorship of the Summer Series we’re proud to be part of Britain’s renewed love of athletes and sport for all, supporting our current crop of world class athletes as well as inspiring the sporting stars of tomorrow.”