Sea Odyssey named Liverpool’s most successful event

Sea Odyssey Giant Spectacular, the three-day event which saw a giant girl, giant uncle and her giant dog roam the streets of Liverpool in a magnificent piece of street theatre, has been named in an independent report Liverpool’s most successful event.

Vector Research discovered that 800,000 people took part in the event from April 20-22 and resulted in an economic benefit of £32 million – nearly three times as much as originally estimated.

The report found that the average spend by visitors was £40.74 per person, with those staying overnight spending £34.55 each on accommodation. Of the £32 million spent in the city, nearly £10.5 million was on accommodation and £20 million was on other expenditure, for example in restaurants, bars, shops and at other tourist attractions.

Mayor of Liverpool, Joe Anderson, said: “This was the biggest event in Liverpool’s history.

“Liverpool is the only city in the country that can deliver such a giant cultural event, which has also resulted in giant economic benefits for the city.

“Sea Odyssey demonstrates how ambitious I want this city to be. We need to think in giant terms – in this case, literally!

“And thanks to the creative brilliance of Royal de Luxe, the hard work of the city council’s culture team and the amazing support of members of the public we have put on a spectacular show which captured people’s hearts and imagination.

”Sea Odyssey put Liverpool on a world stage and I am determined that we will put on more of these types of events in the future to further enhance our reputation as a capital of culture.”

The research also found that the event attracted a higher number of people falling between the 35-44 age bracket. Around 81 per cent of those interviewed said they had specifically come to Liverpool to enjoy the free spectacular, and more than three quarters of respondents made the decision to attend in the week running up to Sea Odyssey. Of those interviewed, 43 per cent of people were from Liverpool, around 50 per cent were from the rest of the UK and more than six per cent were from overseas.

Liverpool City Council’s Cabinet Member for Culture and Tourism, Councillor Wendy Simon, said: “A month on, and people are still talking and writing to us about Sea Odyssey which goes to show how this event really struck a chord with everyone.

“There are few things that bring together people from all ages and all walks of life, and we really have been overwhelmed by the response and would like to thank everyone for taking the time to contact us.

“The figures in this report are phenomenal and the £32 million has exceeded all our expectations. It really will go down in history as one of the most unforgettable events to take place in Liverpool and I’m delighted that hundreds and thousands of people came to the city to experience this beautiful piece of theatre.

“I’m already being asked what’s next, and although we may have to wait a few years for another event of this scale, there’s a programme of free events taking place during 2012 which will once again show how this city excels in putting on outdoor cultural experiences!”