Sledge appoints new managing director

Sledge, the live events and creative content agency, has appointed Sarah Yeats as managing director.

Yeats joined Sledge as an account director six years ago and was quickly promoted to client services director. She has been central to the growth of key accounts such as O2 and Hewlett Packard Enterprise.

During her career at Sledge, Yeats has delivered numerous projects’ including O2 Campus Party and HPE Inspire, as well as working with O2 to create the first annual O2 Live event.

As managing director, Yeats will play a vital role in developing strategy and expansion at Sledge. She’ll also be responsible for the day-to-day running of the agency, while continuing to develop client relationships.

Robin Fawcett, CEO of Sledge, commented: “Sarah’s drive and passion for the industry will translate into strong growth at the agency, and we are excited to be moving forward into this new chapter for Sledge.”