SME London launch luxury bridal event with Condé Nast Brides

SME London has launched a luxury bridal event, which will take over Battersea Park, London, from October 11-13. Brides The Show will be under the creative control of bridal magazine Condé Nast Brides.

SME London’s managing director, Tim Etchells explained: “We are hugely excited about this fantastic event. After considerable planning and development with the authoritative team at Condé Nast Brides, brides-to-be are in for a real treat this October and should already be nudging their fiancés, mothers or bridesmaids to put the date in their diaries and book their tickets in May, when they go on sale – it will be one day out no bride will want to miss when planning their big day.”

Brides The Show is being pitched as a luxury bridal event, which will bring together a carefully curated collection of bridal companies and wedding experts.  It will also present a range of inspirational and immersive areas for brides-to-be.

Brides magazine editor, Jade Beer commented: “Imagine if you could actually touch the dresses in Brides magazine, feel their luxurious quality and see the craftmanship and care that had gone into the hand-sewn detailing. What if you could sample that incredibly creative cake to ensure it tastes as good as it looks? Smell that blossomy bridal bouquet, and see for yourself how that glimmering statement necklace would look on you?

“That is precisely the kind of experience we will deliver with Brides The Show, where every element of your wedding planning will come to life in a way no other wedding show has ever been able to offer, with stand-out features, hands-on live demonstrations and direct access to the magazine’s editors.”

The Catwalk is where the fashion-conscious can take their front row seats to see the latest collections from the best international bridal designers – all styled by Brides own fashion director Bryony Toogood.  The Imagination Room will allow brides to get crafty with live workshops on everything from bespoke bunting to personalised favours, hosted by the designers and experts themselves.  The Beauty Salon will be open for appointments for industry insider advice.  Brides can also take their seats at The Sommeliers Table, as experts showcase the finest wines, champagnes and food trends with throughout-the-day tastings and demonstrations.