SXSW London

South by Southwest (SXSW) expands into London

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South by Southwest (SXSW) is heading to London and will take place in venues and spaces around Shoreditch in June 2025.

Through its multidisciplinary conferences and cultural festivals, SXSW has become a global platform to celebrate new ideas, propelling the careers of innovators and creatives across sectors, from start-up founders to independent artists and filmmakers.

The renowned festival that celebrates creativity, culture and technology will introduce “boundary-pushing visual arts, design and fashion programming” as well as immersive experiences in east London’s public spaces.

Randel Bryan, managing director of SXSW London, said: “As a life-long fan of SXSW, I truly believe that it’s more than an event – it’s a movement, a platform where the world’s greatest minds, musicians and motivators come to share their passion and their vision of the future.

“SXSW London will build on Austin’s incredible legacy, presenting an event that underpins why SXSW is the go-to destination for professionals and creatives seeking meaningful connections, unexpected experiences and ideas that can help shape the world.

“SXSW London will also provide a platform for the next generation of creative talent and we will be working hard to ensure that opportunities for learning, employment and community uplift are at the heart of everything we do.”

Since 1987, the festival has welcomed the world’s leading speakers and participants across a multitude of disciplines – including Deepak Chopra, Melinda Gates, Dave Grohl, Barack Obama, Michelle Obama, Steven Spielberg, Tilda Swinton, Michelle Yeoh, and Mark Zuckerberg – to Austin, Texas.

Over a week, the event will bring its own distinctive personality, driven by London’s internationally renowned cultural life and creativity, its status as a global meeting place.

SXSW London will have a particular emphasis on creative talent from across Europe.

Sadiq Khan, Mayor of London, said: “I am delighted to welcome SXSW to London for the first time ever – confirming our place at the heart of Europe’s tech and creative sectors and as a global capital of culture.

“When I was part of SXSW in Austin in 2018, I saw first-hand the electric atmosphere of innovation SXSW creates and I can’t wait to be part of it again.  This is a historic opportunity for London to once again bring the world’s most exciting talent together as part of our mission to build a better and more prosperous London for everyone.”