Sprout and Airstar drive Lotus F1 launch

Sprout launched Lotus’ E20 Formula One car at the Jerez Race Circuit this month, and contracted Airstar European Network to provide two inflatable structures for the grand unveiling.

A 22-metre and 12-metre inflatable dome housed international and motoring press for the afternoon who chatted to Kimi Raikkonen, the team’s new driver. The domes were then transformed in the evening for a seated dinner for 100 invited guests.

Alongside the domes, Airstar also provided four two-metre Airstar Crystals, plus a number of low light rechargeable LED Delices and two fully branded Towair’s either side of the main entrance.