Stable Events, organiser of the Agria Blenheim Palace International Horse Trials, is opening up the opportunity to secure sponsorship at the Agria FEI Eventing European Championship (September 18-21 2025) by making packages available as an interactive online auction.

The team has come up with the solution to make this system of securing sponsorship as a fairer way to bring a wider range of brands and businesses on board to support the event and benefit their company. The online auction will include sponsorship packages for cross country fences, hospitality lodges and much more.

It is likely that due to the nature of the event this year, more UK and European businesses will want to be involved in the horse trials – the first time that the Agria FEI Eventing European Championship has been hosted in the UK for ten years and 20 years since it was last at Blenheim Palace. In order to spread the message as far and wide as possible and therefore, open up opportunities to those who want to be involved, the horse trials team is launching an online auction to secure a range of sponsorship prospects.

The auction is now live to browse the available lots and bidding will open on March 17 and close on March 28. Those who are interested can log in to the auction site, search for lots which will have detailed descriptions, browse a map which shows where each lot is located and submit their bid. For fence sponsorships, visitors to the site will be able to view similar fences from last year, to get an idea of how their branding would look.

There will still be the opportunity to put together bespoke sponsorship packages for those looking for something special for their brand. The sponsorship team are on hand to bring the vision to life for each and every business who wants to be involved in this special event.

James Gower, managing director of Stable Events, said: “The task of organising the horse trials, particularly with the Agria FEI Eventing European Championship element of it, is vast. We want it to be as fair as possible and there may be businesses in Europe who we don’t know but who want to be involved. We are excited to be bringing this initiative to the equestrian world and to increase the chances of reaching a wider market to give them the opportunity to be part of this iconic event. We hope this is something that other events are able to adopt in the future to enhance the sponsorship opportunities and ultimately, the visitor experience.”